Breaking down your marketing activity to focus on channels
With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills...
View ArticleWhy reviewing marketing performance should be at the top of your priority...
Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great...
View ArticlePharma marketing in 2021: The key digital skills and tools to invest in for...
As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve...
View ArticleWhat is omnichannel marketing?
Streamline your digital marketing strategy through omnichannel marketing planning Knowing where to start and how to structure a plan is often the most difficult part of planning, especially if you...
View ArticleCross-channel marketing and how to implement it
9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used...
View Article3 keys to embracing the omnichannel customer revolution
Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital...
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